Just clearing out some remaining news and commentary for the week: The Bivings Report surveys the top 100 newspapers’ use of online offerings. “Socialmeter… scans several major link-tracking sites and spits back an analysis of your URL’s popularity” Darren Rowse discusses why bloggers call it quits. A brief but interesting article on 5 Ways to… Continue reading Sunday Wrap Up
Non-Profit, on Purpose
The New York Times has a report on two magazine brands that are thriving: AARP and Consumer Reports. Their parallels to the success of online communities is a key ingredient: “…perhaps most vexing to publishers are the online rivals that at first blush do not appear commercially motivated. Instead, these companies start from a position… Continue reading Non-Profit, on Purpose
Over Blogulation
As magazine and newspaper publishers rush to convert their journalists to bloggers, we are quickly slipping into a state of blog overpopulation, as the masses gain confidence to speak up on the web. Earlier in the week, I linked to a much talked about blog entry from Nick Carr where he balked at the lack… Continue reading Over Blogulation
Stuck in the Middle
The Guardian Unlimited looks at the state of UK ad spending: “Consumption of traditional media such as newspapers is on the wane and TV audiences are increasingly fragmented by the wealth of choice on digital. The internet and new media channels are taking traffic from TV and print, but advertising spending on new platforms is… Continue reading Stuck in the Middle
Blog Ad Network at Washington Post
Steve Rubel reports that “the WashingtonPost has launched a brand new program that helps marketers find blogs to advertise on. It’s called the Sponsored Blogroll… advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.” Darren Rowse had this to say: “It’s definitely an… Continue reading Blog Ad Network at Washington Post
Big Pharma Ups Web Ad Spending 25%
AdvertisingAge reports that large pharmaceutical companies are expected to Spend $1.3 Billion online by 2008. “Web publishers are already lining up to take their money.” “…instead of advertising particular medications, marketers are focusing more on providing information and a place for communities to gather on websites…”
Search Marketing
Scott Karp has a nice roundup on the The State of Search Marketing.
Content Aggregation Changes Publishing
Folio: magazine looks at how content aggregation on the web has changed the rules of publishing: “Some of our competitors have our content on their sites and we have our competitors’ content on our site right now,” says Orum, referencing IDG’s Games.net Web site.” The article points out that original content, and a unique overall… Continue reading Content Aggregation Changes Publishing
Podcasting Gear, Cheap
Pwop Productions gives their recommendations for podcasting equipment, for a total of $500. (Thanks to Robert Scoble for the pointer.) Robert also muses on his thought process in creating a new video podcast. And what the world needs now is Podcast awards.
Newspapers’ $20 Billion Shortfall
A new report says that US newspaper groups could face a US$20 billion shortfall in the next five years as readers and advertisers shift to the web. “The report says growth in newspaper groups’ online ad earnings will not be fast enough to replace lost print ad revenue, and warns that they will need to… Continue reading Newspapers’ $20 Billion Shortfall