In this economy, the single most powerful thing you can do for your: Career Business/Brand Industry is to connect with others and help your industry connect with each other. Everyone seems to be worried about their career – about growing their business – and finding solutions to their biggest problems. This is all about finding… Continue reading Expand Your Brand & Career: Open a Twitter Account. Right Now.
Guest column by Peter Welander, Control Engineering process industries editor. Webcasts have been around for a long time (in online terms) and are common among B2B publishers. There are some recording techniques that you may not know are available that can make production easier, improve quality, and add a little pizzazz. Think about a typical… Continue reading Webcasts: Refining a Durable Format
The more I play with social media and explore ways that we can leverage the web to advance our business, the more I understand that simplicity is the key – and that many of the best ways to connect are just new takes on tried and true ideas. Last week, I met with Rob Cassidy,… Continue reading Putting the “Social” Back Into Social Media Strategy
Guest column by Peter Welander, Control Engineering process industries editor. Adding a little music to an audio or video production can make a big difference to the “professionalism” that comes through, but it’s important to do it legally. There are ways to obtain and use music with your multimedia productions that are appropriate and legal.… Continue reading Adding (Legal) Music to Podcasts and Videos
Many magazine brands have blogs, but fail to realize the true potential of the medium. Often, these are good efforts, with good content, a fair level of traffic, and perhaps a comment every now and again. Today, I want to look beyond just creating "a" blog, and share some strategies and tactics for creating a… Continue reading How to Create a High Quality Blog
It seems that every business, every industry, every individual is predicted to have a hard time in 2009. Analysts and media are one-upping each other with more dire predictions, as "soberness" is the must-have attitude. I can’t make any predictions for 2009, perhaps because I am not smart enough, or perhaps because I am smart… Continue reading A Look Ahead at 2009
Guest column by Peter Welander, Control Engineering process industries editor. Just before the holiday break, Dan challenged us to learn “new media tools that are ready and waiting to be leveraged. The biggest obstacle is simply the will to try.” Here’s a very specific suggestion: learn Audacity. Audacity is an audio editing platform, and one… Continue reading Multimedia Tips: Resolution for 2009: Learn Audacity