Independence Day

Today is my last day at Reed Business Information, after a decade of service. It has been an incredible journey, and I wanted to reflect a bit on it. I started in December of 2000, just as the first dot com bubble was popping. The past decade was the perfect time to be within a… Continue reading Independence Day

Published
Categorized as B2B, media

The Pros & Cons of Twitter

Image by Toby Bradbury Over the past few weeks, I chatted with quite a few RBI editors to understand how they use Twitter. So today, I want to talk honestly about two things: Why Twitter is a Challenge Why Twitter is an Opportunity Okay, let’s get started! I’ll present this as a pro/con format, starting… Continue reading The Pros & Cons of Twitter

Published
Categorized as B2B, twitter

A Community of Solutions

In the past few weeks, I have been considering how the role of media is changing in an age where information is plentiful and distribution free: Selling a Commodity vs Selling a Service Creating Interest vs Providing Solutions Clearly, the underlying issue here is not just the purpose of media today – especially B2B media,… Continue reading A Community of Solutions

Why B2B Blogs Matter

Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers – folks who spend all day selling books to kids & their parents. Now, oftentimes people express to me that they feel blogs are… Continue reading Why B2B Blogs Matter

Published
Categorized as B2B, blogging

Best Friends Forever: Why B2B Media is Perfect for the Web

I love magazines. There is something about reading Runners World, The New Yorker and Toyfare that completely engrosses me. Of course, the magazines I spend the most time considering are business-to-business trade publications – especially my beloved Reed Business Information titles. It is endlessly fascinating to think about the differences between librarians who read Library… Continue reading Best Friends Forever: Why B2B Media is Perfect for the Web

Careers in Recession:
10 Ways Media Professionals Can Help Their Careers

The economic downshift has been tough on businesses, tough on jobs, tough on publishing & media, and tough on the advertisers, business partners and customers who support publishing and media. It is clear that no business or individual is safe from the affects. Many folks I speak to show a great concern about their business… Continue reading Careers in Recession:
10 Ways Media Professionals Can Help Their Careers

Beauty and the B2B: Using Photos to Engage Your Community

I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories. Photos are an incredible opportunity for brands to further… Continue reading Beauty and the B2B: Using Photos to Engage Your Community

“Free vs. Paid” is the Wrong Question

I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior… Continue reading “Free vs. Paid” is the Wrong Question