Beauty and the B2B: Using Photos to Engage Your Community

I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories. Photos are an incredible opportunity for brands to further… Continue reading Beauty and the B2B: Using Photos to Engage Your Community

Growing in a Recession

If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the… Continue reading Growing in a Recession

“Free vs. Paid” is the Wrong Question

I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior… Continue reading “Free vs. Paid” is the Wrong Question

Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy

I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set editorial & content strategy. Typically, people talk a lot about monthly metrics, but I find so much more value looking at daily metrics,… Continue reading Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy