Recently, I have found myself thinking about the luminaries from the early 20th century who are still with us. Some broke barriers, like Chuck Yeager. Others have voices with a force as strong today as 50 years ago: Chuck Berry, Little Richard, Jerry Lee Lewis and B.B. King. We have the images of some burned… Continue reading Giving Thanks – For Our Time to Shape the Future
Original Comparison by Jeremiah Owyang, using Compete.com Take a look at the chart above. It is a chilling comparison of three media brands, each of which represent a different online strategy to engage a broad audience, and monetize that attention. Digg.com The New York Times Wall Street Journal Digg’s CEO explains their focus as not… Continue reading Creating Interest vs Providing Solutions
Image by Raphaël Fauveau The New York Times homepage has more than 300 things you can click on, and includes more than 2,000 words. Is this how the brand sees themselves? Is this providing value to advertisers? Is this the best experience for their audience? Perhaps that is a difficult question to answer for a… Continue reading The Future of B2B Media: A Clouded Vision?
"It’s really scary out there." That’s a phrase I keep hearing again and again. When I consider the challenges facing editors & content creators, among them is the fact that they have precious few resources to do a massive amount of work. On top of that, there is a constant barrage of reports of their… Continue reading Finding Room for Improvement in Your Online Product
I have been swimming in the web metrics for several of RBI’s brands recently, and am constantly amazed at the insights that pop up. The question I am given again and again is: "How can we increase performance?" Sometimes this question is with regards to an entire editorial strategy, other times it is focusing on… Continue reading Editorial ROI: Going from Good to Great