Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal. The goals of this exercise:… Continue reading The Missing Piece: Revenue
Last week, I talked about streams that inundate your customers, your audience, and likely, your day as well. Today, I want to discuss barriers that prevent many businesses from creating sustainable revenue streams that are based on serving customer needs. Lately, I have been rethinking everything about how I do my job. This is why:… Continue reading Creating Great Products: Listen. Listen. Do.
Your customers, your audience and your business partners are all swimming in streams – streams of information, of communication, of work, of worries, of goals, of distractions… and let’s face it, some of these folks are drowning in these streams. They might be trapped in currents that inundate, disorient, and keep the safety of land… Continue reading The Barriers to Reaching Your Audience & Customers
The chart above tells quite a story: it shows the growth of Betsy Bird’s blog on School Library Journal’s website. So today I want to explain who Betsy is, how she does what she does, what it has brought her, and some tips to creating a successful blog. The Making of a Blogger Betsy is… Continue reading How to Become a Superstar Blogger
Institutions that serve communities are being wiped from the planet. Today, I want to share a personal story about one such institution, and then talk about how newspapers, magazines, and other media are staring into the great abyss as well. When Institutions Die When I was younger, I worked The Corner Confectionary in Highland Park,… Continue reading Publishing: The End of an Era or a New Beginning?