Category: journalism

Growing in a Recession

If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the… Continue reading Growing in a Recession

“Free vs. Paid” is the Wrong Question

I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior… Continue reading “Free vs. Paid” is the Wrong Question

Event Coverage: Engaging Readers & Stretching Resources

While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following: Extend your coverage Further engage your industry Maximize your resources What can coverage look like? Feasibly: Multiple articles a day Multiple blog entries… Continue reading Event Coverage: Engaging Readers & Stretching Resources

Multimedia Journalism: Business Model Not Included?

As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions: Will readers be truly engaged? Is there a business model to support this? More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media: The Associated Press “…The A.P. will… Continue reading Multimedia Journalism: Business Model Not Included?

Live Blogging a Conference or Event: Learnings from Macworld

I want to take a look at how two websites covered a single live event, and identify the pros and cons in each reporting style. The event: Macworld keynote with Steve Jobs, CEO of Apple. Steve’s presentation is known for compelling product announcements, and as one of the best presentations in consumer electronics that you… Continue reading Live Blogging a Conference or Event: Learnings from Macworld

Reshaping the Newsroom: The Future of Journalism

Steve Outing reached out to his network of colleagues in the news industry to find out what their biggest problem was: “Everyone’s got work to do to put out the “daily miracle,” but in an era when the old industry model is in decline, we can no longer afford to have a workforce where the… Continue reading Reshaping the Newsroom: The Future of Journalism

MoJo: The Coming of Mobile Journalism

Journalists are finding success with pocket-sized tools that allow them to report on stories from almost anywhere in the world. Reuters is having their reporters experiment with a “mobile journalism toolkit,” which allows reporting in text, audio, video and photos: The Mobile Journalism Toolkit contents, which include a Nokia N95 phone, Nokia SU-8W folding keyboard,… Continue reading MoJo: The Coming of Mobile Journalism

Changing Roles: Journalists Become Bloggers; Bloggers Become Journalists

The economics supporting journalism and media seems to be wreaking havoc on previous definitions of what constitutes journalists and bloggers. At the same time, many print journalists are beginning to leverage the tools of the web with greater authority, and independent experts – or bloggers – are finding respect, audience, and financial rewards in the… Continue reading Changing Roles: Journalists Become Bloggers; Bloggers Become Journalists