I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month: Sure, you see the Long Tail here – a few articles getting… Continue reading Frankenstein Content: Make Your Articles Come Alive
Here at Reed Business Information, many brands and editors have drank the Twitter Kool-Aid. Now we have to figure out something important: Is this worth our time and effort? Journalists, marketers and other folks at RBI are incredibly busy people. If they are using Twitter, what is the return on investment for their time and… Continue reading The ROI of Journalists and Magazines Using Twitter
New media and the internet have made it essential to break down barriers between your brand and your audience. Today I want to talk about breaking down barriers between employees within the same company, and how this can help your business and career. First, a story about The Clash, who are not quoted nearly enough… Continue reading Give and You Will Receive: Finding Solutions Through Collaboration.
Guest column by Peter Welander, Control Engineering process industries editor. Once you start shooting video, the biggest challenge is figuring out what to do once you have the footage in your camera. Unless you can get exactly what you want in a given shot, you’re going to have to edit it before it goes online.… Continue reading A Guide to Video Editing for Journalists
“What sad times we live in.” These are the words written to me from an old friend this week. On January 25, she became an aunt. On February 3, the baby passed away. I know this, because of Facebook. I know this, because we each made the effort to connect, after years of distance. I… Continue reading Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives.