I found an inspiring video online this week, where a former LEGO employee shares how the company began opening themselves up by using a community strategy to tap into the passion of their biggest fans. This had a very real impact on product development, marketing and sales. Plus, it was fun. You can find the… Continue reading The Path to Growth: The LEGO Way.
Using up the last of our holiday gift certificates… Red Lobster!
Blogger, Sans Pajamas, Rakes Muck and a Prize “We now count on T.P.M. and other blogs to do the investigative work that reporters used to do.” Why I’m Hooked on Twitter Howard Rheingold lists the nine reasons he loves Twitter: openness, immediacy, variety, reciprocity, a channel to multiple publics, asymmetry, a way to meet people,… Continue reading News of the Week 2/28/08
I had coffee with my friend Diego today. He is in the market for work in online marketing and business development. Smart, passionate guy. You can find out more about Diego in his LinkedIn profile.
I love New Jersey. Even the ugly parts.
Back in the 1980’s, my brother and I shared a subscription to Rolling Stone magazine. That, and MTV, were our only windows into the world of music from our suburban New Jersey home. Today, kids are inundated with ways to discover bands, read news, buy music, connect with other fans, and even with the band… Continue reading Print vs. Web: The Pros and Cons of Rolling Stone Magazine
We took a nice walk yesterday, and captured the plight of the snowpeople… I hope your week goes better than theirs!
Rolling Stone has an article profiling record producer Clive Davis, titled “The Last Record Man.” (no link because its not on their website.) Clive characterizes the current state of the music industry: “You get rich in this economy by finding a way to charge for what has already been free. Water. TV. Radio. But the… Continue reading More Consumption of Media — Less Revenue?
We took a nice day trip to Princeton yesterday – walking through their campus is a favorite activity of ours. As so many people look to the university level to understand how students are using Facebook and social media in their lives, places like Princeton remind me that the core values and goals have not… Continue reading A Glimpse into the Past and Future at Princeton University
Snapped a photo this morning that perfectly captures February in my eyes: gray with icicles and stark trees. A good day for curling up with a book…