Category: magazines

Media is a Service, Not a Product

A reporter interviewed me this week for an article about the future of local newspapers. At first, he referred to the terms ‘newspaper’ and ‘journalism’ interchangeably, and I clarified that the lack of a definition for journalism is what hobbles many conversations about the future of newspapers. Newspapers are not a product, they are a… Continue reading Media is a Service, Not a Product

How to Use LinkedIn to Drive Editorial Strategy

Image by Christoph Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy. Control Engineering’s Editorial Director David Greenfield setup a group called Automation & Control Engineering on LinkedIn, and has been integrating… Continue reading How to Use LinkedIn to Drive Editorial Strategy

How Magazines Can Make Money Online

How can magazines make money online? The short answer is: Stop being defined by the word "magazine." Here’s the long answer: 2010 is a world where communication, distribution and audience behavior have changed drastically from when magazines, newspapers and media companies were first founded. For those who have thrived in past decades via print ad… Continue reading How Magazines Can Make Money Online

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Growing in a Recession

If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the… Continue reading Growing in a Recession

“Free vs. Paid” is the Wrong Question

I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior… Continue reading “Free vs. Paid” is the Wrong Question

Frankenstein Content: Make Your Articles Come Alive

I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month: Sure, you see the Long Tail here – a few articles getting… Continue reading Frankenstein Content: Make Your Articles Come Alive

Event Coverage: Engaging Readers & Stretching Resources

While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following: Extend your coverage Further engage your industry Maximize your resources What can coverage look like? Feasibly: Multiple articles a day Multiple blog entries… Continue reading Event Coverage: Engaging Readers & Stretching Resources