Guest column by Peter Welander, Control Engineering process industries editor. Once you start shooting video, the biggest challenge is figuring out what to do once you have the footage in your camera. Unless you can get exactly what you want in a given shot, you’re going to have to edit it before it goes online.… Continue reading A Guide to Video Editing for Journalists
Guest column by Peter Welander, Control Engineering process industries editor. After launching a new blog featuring a pair of enthusiastic outside contributors, what better way to promote it and them, than with a video and corresponding podcast? Maybe there’s no budget, but why should that be a problem? But let’s start at the beginning. Last… Continue reading Linking Online Products: Using Video to Promote a Blog
Guest column by Peter Welander, Control Engineering process industries editor. Sooner or later, you’ll probably have to do a video or audio project on the floor of a trade show or some other noisy environment. There are ways to do that and still get usable sound quality. Documentary videographers generally suggest that the soundtrack with… Continue reading Multimedia Tips: Recording Video in a Noisy Environment
Guest column by Peter Welander, Control Engineering process industries editor. Showing up at a trade show, conference, or other event with a recorder or a video camera but no plans on what you’re going to do with them can become a frustrating experience. Thinking ahead can solve this, or at least make it easier. Maybe… Continue reading Multimedia Tips: Planning Improves MultiMedia Event Coverage and Projects
Guest column by Peter Welander, Control Engineering process industries editor. Have you tried to create a podcast or launch a video project? No? While I don’t have any hard data I suspect the majority of print and web editors have made no efforts, or very modest ones. For most editors, these projects are really scary,… Continue reading Why Editors Don’t Like Doing Podcasts or Video.
Guest column by Peter Welander, Control Engineering process industries editor. If you get involved in serious audio or video recording, you’ll soon find that you can spend a whole lot of money on microphones. What are these and what can they do for you? Frances with RE50: Frances shows off the Control Engineering flag she… Continue reading Multimedia Tips: “Professional” Microphones for Video and Podcasts
As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions: Will readers be truly engaged? Is there a business model to support this? More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media: The Associated Press “…The A.P. will… Continue reading Multimedia Journalism: Business Model Not Included?
Shel Israel explains why online video can be so much more compelling than the printed word. He tells a story of when he was a reporter in the 60’s, and TV news began to be real competition for him: “While the best I could do was tell you what it was like to have been… Continue reading Online Video: An Essential Tool for Journalists
A look into the cost of web video ads: “The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect… Continue reading Online Video Advertising Costs
Scott Karp looks at YouTube’s effort to monetize their service, and concludes that they are becoming a traditional media business: “Google needs to monetize YouTube on a massive scale, and nobody’s figured out yet how to do that with other people’s copyrighted material or with low quality content that only amuses small numbers of the… Continue reading YouTube To Become Traditional Media Business