There has been a lot of talk this week about YouTube’s deal to partner with advertisers and marketers. One pundit, muses on whether the YouTube community will embrace content that is far more produced and mainstream than its usual video content ranging from pet tricks to poor lip-syncs. I don’t fully agree with the idea… Continue reading User Generated Tumbleweeds?
The Wall Street Journal reports on how YouTube plans on monetizing its site: “YouTube’s strategy “revolves around the idea of having brand advertisers participate and become part of our community,” says Chief Executive Chad Hurley.” Now, there is evidence from MySpace that the user community doesn’t mind when large corporations encroach upon their little world.… Continue reading YouTube Reveals Online Ad Strategy
The Guardian Unlimited looks at the state of UK ad spending: “Consumption of traditional media such as newspapers is on the wane and TV audiences are increasingly fragmented by the wealth of choice on digital. The internet and new media channels are taking traffic from TV and print, but advertising spending on new platforms is… Continue reading Stuck in the Middle
Pwop Productions gives their recommendations for podcasting equipment, for a total of $500. (Thanks to Robert Scoble for the pointer.) Robert also muses on his thought process in creating a new video podcast. And what the world needs now is Podcast awards.
Comscore released it list of top 50 Websites for July, with the growing popularity of video sites being the top story. The Business 2.0 blog breaks out the top 10 video sites by visitors. Are we experiencing an online video bubble? Possibly. However, this format has really come into its own, and businesses across the… Continue reading Online Video Bubble