YouTube Reveals Online Ad Strategy

The Wall Street Journal reports on how YouTube plans on monetizing its site:

“YouTube’s strategy “revolves around the idea of having brand advertisers participate and become part of our community,” says Chief Executive Chad Hurley.”

Now, there is evidence from MySpace that the user community doesn’t mind when large corporations encroach upon their little world. However, the content of YouTube continues to change rapidly, as more companies try to take advantage of the media hype.

“The site will now allow advertisers to pay to have their videos displayed prominently on YouTube’s home page, charging based on the number of users regardless of whether the consumers actually watch the videos. A user needs to click on the advertising video before it plays.”

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