This year I began building my own business, an incredible process, where you get to choose your future down to the smallest detail. My experience so far has been positive, and for that, I am thankful. Success VERY much depends on so many other people. I have little interest in “being my own boss,” I… Continue reading Don’t Be A Social Media Rockstar
Companies now realize that there is business value in social media. That it is worth an investment of their time and resources, that it can bring them closer to those in their market, and can be a powerful marketing platform. But there is one term that us being thrown around a bit too casually: community.… Continue reading You Don’t Sell To A Community. You Support A Community.
I never thought I would be writing an article about Old Spice, and yet, here we are. This week, the brand rolled out a series of videos on YouTube where their spokesperson directly responded to people’s Twitter updates in short, funny clips. Some of the people he responded to were well-known people, others were not.… Continue reading What Marketers Can Learn From Old Spice
Recently I have been considering the value of social media in terms of how it enables families, connections and provides meaning to our everyday lives. So today I want to share a story about how Facebook is allowing me to experience my past in new and incredible ways. Here is the premise: I drove through… Continue reading How I Used Facebook to Unearth a Town’s History
Image by stratosphaerenlieder The end of December marks my nine year anniversary with Reed Business Information. As I look back at the past decade, I see it through a lens of RBI’s evolution, of B2B media, and of the exciting changes that we have lived through. In considering how media has shifted, I can’t help… Continue reading Bringing us Closer to the Past, Present and Future
Today, I want to consider how social media is reshaping the life & career of one of my colleagues, and consider how this affects those in B2B media more broadly. Wes Kennedy (right) is the Group Art Director for Home Accents Today, Furniture Today, Kids Today and Design Today, and as he calls himself, he… Continue reading The Network Effect of You
(Major credit goes to Jeremiah Owyang and his community at http://www.web-strategist.com/blog/ for many (most!) of the tips listed below. I remixed many different articles & comments, so specific sources are credited at the end.) When trying to engage your industry and build community on your website, a strong focus on strategy, personal connections and specific… Continue reading Group Hug: How to Build Community Using Forums & Social Media
In the past year, I have shared several examples of how social media can reshape our experience in this world: Facebook Changed My Life Lessons from Facebook Social Media: Bringing a Family Closer; Managing an Image Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives. Today, I would like to give an update on… Continue reading How to Leverage “Weak Ties” to Connect Your Industry
This week provided another example of Twitter’s usefulness, as it became a primary communication tool to get first hand news from Iran. I have to say, I keep waiting for the Twitter hype to end, except it keeps becoming more and more useful! Here is Clay Shirky’s take on what happened this week: "This is… Continue reading How Social Media is Changing B2B Journalism
“What sad times we live in.” These are the words written to me from an old friend this week. On January 25, she became an aunt. On February 3, the baby passed away. I know this, because of Facebook. I know this, because we each made the effort to connect, after years of distance. I… Continue reading Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives.