You Don’t Sell To A Community. You Support A Community.

Companies now realize that there is business value in social media. That it is worth an investment of their time and resources, that it can bring them closer to those in their market, and can be a powerful marketing platform. But there is one term that us being thrown around a bit too casually: community.… Continue reading You Don’t Sell To A Community. You Support A Community.

The Network Effect of You

Today, I want to consider how social media is reshaping the life & career of one of my colleagues, and consider how this affects those in B2B media more broadly. Wes Kennedy (right) is the Group Art Director for Home Accents Today, Furniture Today, Kids Today and Design Today, and as he calls himself, he… Continue reading The Network Effect of You

Group Hug: How to Build Community Using Forums & Social Media

(Major credit goes to Jeremiah Owyang and his community at http://www.web-strategist.com/blog/ for many (most!) of the tips listed below. I remixed many different articles & comments, so specific sources are credited at the end.) When trying to engage your industry and build community on your website, a strong focus on strategy, personal connections and specific… Continue reading Group Hug: How to Build Community Using Forums & Social Media

How to Leverage “Weak Ties” to Connect Your Industry

In the past year, I have shared several examples of how social media can reshape our experience in this world: Facebook Changed My Life Lessons from Facebook Social Media: Bringing a Family Closer; Managing an Image Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives. Today, I would like to give an update on… Continue reading How to Leverage “Weak Ties” to Connect Your Industry

Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives.

“What sad times we live in.” These are the words written to me from an old friend this week. On January 25, she became an aunt. On February 3, the baby passed away. I know this, because of Facebook. I know this, because we each made the effort to connect, after years of distance. I… Continue reading Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives.