In this economy, the single most powerful thing you can do for your: Career Business/Brand Industry is to connect with others and help your industry connect with each other. Everyone seems to be worried about their career – about growing their business – and finding solutions to their biggest problems. This is all about finding… Continue reading Expand Your Brand & Career: Open a Twitter Account. Right Now.
The more I play with social media and explore ways that we can leverage the web to advance our business, the more I understand that simplicity is the key – and that many of the best ways to connect are just new takes on tried and true ideas. Last week, I met with Rob Cassidy,… Continue reading Putting the “Social” Back Into Social Media Strategy
What I like most about this time of year is not the gifts or the food, but having a universal excuse to focus on what I love most: my friends, family, and the many people who I get to share my life with, and whose lives I get to share in. In that spirit, I… Continue reading A Connection is Made
I am not a first adopter. I look for trends when new services or products reach the “tipping point,” and begin making sweeping behavioral changes within what I would call “average” Americans. Today I want to talk about Facebook, the social network that started out for college students, and has spread well beyond. FACEBOOK CHANGED… Continue reading Facebook Changed My Life. It Can Change Your Industry.
We took a nice day trip to Princeton yesterday – walking through their campus is a favorite activity of ours. As so many people look to the university level to understand how students are using Facebook and social media in their lives, places like Princeton remind me that the core values and goals have not… Continue reading A Glimpse into the Past and Future at Princeton University
Digg.com, the social news website, has been changing system to help ensure that a broader group of users have a chance see their voice matter on the site. In doing so, they seem to have marginalized a core part of their community. Digg’s goal: “Digg’s promotional algorithm ensures that the most popular content dugg by… Continue reading Social News: As Real as the Tooth Fairy?
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation
I found a really interesting listing of “15 Ways to become a Digg Power user in only 48 hours.” While many of you may never have the desire to use Digg, it is an interesting example of what it takes to market your brand in an online community. Well worth the read.
Darren Rowse shares 11 Tips for Getting Your Comments Noticed on a Popular Blog. Be the Early Bird Share an Example Add a Point Disagree Write with conviction, passion and personality Use Humor Ask a Question Formatting Comments Helpful Links Comment Length Lists/Break it down
Maki has an interesting article on The Importance of Social Media Marketing. Among the benefits: Primary and secondary traffic. Better search engine rankings. Build community around your website.