A brilliant rant about marketing and customer experience. Applicable to so many industries in so many situations: “If the best way to help create passionate users is by helping users learn and get better, then we should put our power to entice, motivate, and inspire someone to buy more, and use it to entice, motivate,… Continue reading The Value of Customer Experience
Month: August 2006
Stop Pushing the Snooze Button
YouTube just launched a new section for university students. Like Facebook, they are private community areas only accessible by members of that community. I find it fascinating that a small young company like YouTube is bending over backwards to create niche’s and cater to existing ones. So many businesses & publications are the leaders in… Continue reading Stop Pushing the Snooze Button
Digg 101
A great compilation of Digg facts from Valleywag.
Online Newspaper Success
e.politics looks at the The Washington Post’s social media push: “…they seem to truly understand the the benefits that come from being a part of the broader internet conversation as well as the ability of user-generated content to build audience loyalty.”
The Problem with Social Software
Nick Carr looks beyong our current social software bubble to the reasons it may not last: “The crux of the problem is that, in most cases, social software is an extremely inefficient way for a person to get something done. The crowd may enjoy the product of other people’s inputs, but for the rather small… Continue reading The Problem with Social Software
Newspapers & Links
Techdirt looks inside the debate that many old media companies go through when moving online: “A reporter at a paper in Missouri writes to Poynter Online, discussing an internal debate that her newspaper had over whether to include external links to stories in other publications. Ultimately, the higher ups decided against it on the view… Continue reading Newspapers & Links
Tips to Improve Newspaper Websites
The Bivings Report offers up 10 Ways for Newspapers to Improve Their Websites. On the list: Start Using Tags Provide Full Text RSS Feeds Work with External “Social” Websites Link to Relevant Blog Entries Get Rid of All Registration Partner with Local Bloggers Offer Alternative Views of Your Content Modernize Your Site’s Graphic Design Learn… Continue reading Tips to Improve Newspaper Websites
Free Digital Books
Google is now offering free digital books for download. There are quite a few limitations to the service so far, but the scale of what Google is doing behind the scenes with books is amazing. Their goal is to scan every book – collecting all the worlds knowledge. I am just glad that future generations… Continue reading Free Digital Books
An Often Ignored Publishing Niche
Coupons. Yes, it is indeed publishing. The New York Times looks at the state of the coupon business, which has held its own against digital coupons, so far. However, change is on the way: “The next stage, according to marketing experts, will come with the spread of digital cellphones with location-tracking and automatic short-range communication… Continue reading An Often Ignored Publishing Niche
Collaborative Journalism
Wired is running an interesting journalism experiment: “In an experiment in collaborative journalism, Wired News is putting reporter Ryan Singel at your service. This wiki began as an unedited 1,059 word article on the wiki phenomenon, exactly as Ryan filed it. Your mission, should you choose to accept it, is to do the job of… Continue reading Collaborative Journalism