Can You Trust Web Metrics?

Heather Green from Business Week looks into the three major web metrics providers, Alexa, comScore and Hitwise, and reviews what people are saying about what you can and can’t trust in their numbers, in Traffic Statistics Online and the Importance of Triangulating. Similar issues were raised earlier this week when Technorati’s Dave Sifry shared stats… Continue reading Can You Trust Web Metrics?

Exploiting Customers?

A pair of articles in NY Times today regarding the release of user search queries from AOL earlier this week, and a dive into just how private your search queries are. The first article, Your Life as an Open Book, explains just what search engines do store from you, how they do it, and why.… Continue reading Exploiting Customers?

Categorized as privacy