Best Friends Forever: Why B2B Media is Perfect for the Web

I love magazines. There is something about reading Runners World, The New Yorker and Toyfare that completely engrosses me. Of course, the magazines I spend the most time considering are business-to-business trade publications – especially my beloved Reed Business Information titles. It is endlessly fascinating to think about the differences between librarians who read Library… Continue reading Best Friends Forever: Why B2B Media is Perfect for the Web

The Effect of Mobile Communication on our Culture

We are a culture distracted. I want to share a few examples of how communication technology is reshaping our culture, reshaping media, and reshaping productivity and identity. I observe these changes every day, and am beginning to see connections. Here are just a few examples of mobile phone use in everyday situations: Employees texting or… Continue reading The Effect of Mobile Communication on our Culture

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Categorized as mobile

Oh My! Why Innovation Fails

Publishing is changing. Audience & customer behavior is changing. The options available to potential advertisers and business partners is changing. Information creation and consumption is changing. Because of this, publishers and media companies are looking for innovative ideas to reignite their businesses. And yet, those efforts often fail. Today, I want to take a look… Continue reading Oh My! Why Innovation Fails

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Categorized as innovation

How to Use Web Metrics to Increase Online Editorial Performance

Today, I want to dig deeper into how editors, journalists, bloggers and other content creators can leverage web analytics to boost online performance. Measure Often Checking metrics once a month isn’t enough. Depending on your role and your industry, ideal time frames will vary, but consider at least creating weekly editorial reports. It can be… Continue reading How to Use Web Metrics to Increase Online Editorial Performance