In recent months, I have been splitting my focus between this blog, and one for my business at WeGrowMedia.com. In order to ensure that followers of each blog don’t miss out on anything, I’m going to begin posting links to this blog that shares everything I am writing. Here are two recent posts: The story… Continue reading Some Recent Blog Posts You May Have Missed
Category: blogging
Why People Blog and What We Can Learn From It
I’ve worked with 300 bloggers here at Reed Business Information, and that was split between two groups: Internal editorial staff. External bloggers – professionals who are in the trenches, sharing their experience & insight via blogs. These are individuals with years of experience in their markets using blogs as a real business tool. Today, I… Continue reading Why People Blog and What We Can Learn From It
The Value of Blogging
Image courtesy of Betsy Bird Something odd happened this week, a single blog post absolutely floored me – that’s how good it was. Now, I read a lot of blogs, and doing so is pretty much the first thing I do when I wake up and the last thing before I go to sleep. But… Continue reading The Value of Blogging
Why B2B Blogs Matter
Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers – folks who spend all day selling books to kids & their parents. Now, oftentimes people express to me that they feel blogs are… Continue reading Why B2B Blogs Matter
Diversifying Media Revenue Streams
Image by Martha Nelson Let’s talk about paid content, and look beyond the discussions around paywalls and micropayments. I want to explore one example of an online brand creating multiple digital revenue streams, and consider lessons in this for media companies – especially B2B media companies. How a Blogger Earns Six Figures a Year One… Continue reading Diversifying Media Revenue Streams
Case Study: 3 Months to a Better Blog
From April-June, I partnered with Broadcasting &Cable to see if we could increase the performance of one of their blogs. I’ll start at the end, here are the results: A few things this chart tells us: It took a single month to double page view metrics. It took another month to establish this as a… Continue reading Case Study: 3 Months to a Better Blog
10 Tips for Improving Your Blog
Twice this year, I have shared tips to becoming a better blogger: How to Create a High Quality Blog How to Become a Superstar Blogger Today, I want to profile a thriving B2B blog and share some lessons from it. The blog we are looking at is ShelfTalker, a blog on PublishersWeekly.com that is authored… Continue reading 10 Tips for Improving Your Blog
How to Become a Superstar Blogger
The chart above tells quite a story: it shows the growth of Betsy Bird’s blog on School Library Journal’s website. So today I want to explain who Betsy is, how she does what she does, what it has brought her, and some tips to creating a successful blog. The Making of a Blogger Betsy is… Continue reading How to Become a Superstar Blogger
Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy
I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set editorial & content strategy. Typically, people talk a lot about monthly metrics, but I find so much more value looking at daily metrics,… Continue reading Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy
How to Create a High Quality Blog
Many magazine brands have blogs, but fail to realize the true potential of the medium. Often, these are good efforts, with good content, a fair level of traffic, and perhaps a comment every now and again. Today, I want to look beyond just creating "a" blog, and share some strategies and tactics for creating a… Continue reading How to Create a High Quality Blog