Category: blogging

Linking Online Products: Using Video to Promote a Blog

Guest column by Peter Welander, Control Engineering process industries editor. After launching a new blog featuring a pair of enthusiastic outside contributors, what better way to promote it and them, than with a video and corresponding podcast? Maybe there’s no budget, but why should that be a problem? But let’s start at the beginning. Last… Continue reading Linking Online Products: Using Video to Promote a Blog

The Business Value of Blogs

Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line: South African winery, Stormhoek After developing a social media strategy, the company’s sales doubled within 7 month. “… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around… Continue reading The Business Value of Blogs

Teenagers: Constant Information Consumption and Creation

As blogging, twittering, instant messaging, email and social media become more integrated in our lives, we are quickly becoming a culture of constant information consumption and constant information creation. A recent trip to Panera became a lesson in the sociology of teenagers for Scott Karp, as he observed those at the table next to him:… Continue reading Teenagers: Constant Information Consumption and Creation

Changing Roles: Journalists Become Bloggers; Bloggers Become Journalists

The economics supporting journalism and media seems to be wreaking havoc on previous definitions of what constitutes journalists and bloggers. At the same time, many print journalists are beginning to leverage the tools of the web with greater authority, and independent experts – or bloggers – are finding respect, audience, and financial rewards in the… Continue reading Changing Roles: Journalists Become Bloggers; Bloggers Become Journalists

The War Against Mediocre Online Editorial Content

Valleywag reports that Gawker Media is changing how their bloggers are getting paid. Below are quotes from a supposed Gawker internal memo that Valleywag got a hold of. How online editorial compensation is flawed: Traditional media payment structure can reward those who politics within their organization: “It’s only on the internet that a writer’s contributions… Continue reading The War Against Mediocre Online Editorial Content

Mercenary Media vs. Missionary Media

Robert Scoble profiles Federated Media, a community of 150 “passion driven” blogs. FM’s Founder and Chairman, John Battelle categorizes media in two ways: Mercenary media A company identifies a market opportunity, creates content around it, and then sells advertising against it. Missionary media Writing for the passion of the topic. A community builds around this… Continue reading Mercenary Media vs. Missionary Media

Blogger Gives up AdSense Over Ethical Issues

Darren Rowse points us to a post by a blogger who is giving up on using Google AdSense because of ethical issues. Trent Hamm runs a website called The Simple Dollar, which gives financial advice for “people fighting debt and bad spending habits.” His issue with AdSense: “…this automated bidding system allows anyone to bid,… Continue reading Blogger Gives up AdSense Over Ethical Issues