On my blog at WeGrowMedia.com, I explore what it means for an author to build a community around their book, and how this value extends for decades, not just fiscal quarters. In the post, I explore three metaphors & examples: Why lovers carve their names into trees. How books get lonely, and how the digital… Continue reading The Isolation of Information
Category: web
What If? The Reverse Transition from Digital to Print
Image by Amy Millward While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition: What if we were moving from a digital media world to a print media world?… Continue reading What If? The Reverse Transition from Digital to Print
From Print to Web:
Finding Online Performance Success
Not a 2009 Top Restaurant – Gray’s Papaya. I guess my vote didn’t count. Recently I have written a lot about our efforts here at Reed Business Information to increase online performance around print features that are brought online. So far, I have presented three mini case studies: Library Journal’s Salary Survey Feature: 1,200% page… Continue reading From Print to Web:
Finding Online Performance Success
Strategy & Tactics For Online Publishing Success
There are so many publishers and brands with great ideas on how to engage readers on the web and build a viable online business. With new tools at their disposal, there is nothing but opportunity. But with new media and Web 2.0, there is always the risk of: Pursuing tactics, without an overall strategy. For… Continue reading Strategy & Tactics For Online Publishing Success
Zine Culture: From Print to Web
Me in 1994, laying out an issue of my zine. I love magazines. When I was in college, my schoolwork took a backseat to my obsession: Publishing My Own Magazine. Of course, it was called a zine back then, which meant it was an underground, do-it-yourself product, created without commercial success in mind, driven… Continue reading Zine Culture: From Print to Web
Options: The World The Web Has Given Us
I am reading Herodotus’ Histories, a 2,500 year old text on the history of the ancient world. The Oracle of Delphi plays promintently in this world: helping to decide small and large matters for individuals and countries. I couldn’t help but see a connection between this and a more modern place people turn for advice… Continue reading Options: The World The Web Has Given Us
The Web is a Conversation, But Magazines are Cozy
I love magazines. I have found that as I spend more time reading articles and blogs on the web, my magazine consumption has become even more sacred to me. The web may be a conversation, but magazines are cozy. How do I love magazines? Let me count the ways: They offer depth. I love reading… Continue reading The Web is a Conversation, But Magazines are Cozy
BusinessWeek Integrates Print and Web Teams
More top publications are integrating their print and web editorial teams: “BusinessWeek has joined the crowd, putting one editor in charge of print and online for each of eight major content areas… As part of the changes, a dozen business and editorial staffers will be laid off.” “While coverage is intended to be seamless between… Continue reading BusinessWeek Integrates Print and Web Teams
Is Anyone Reading Those Long Articles in Print?
The New York Times looks at the print vs. web divide among video game magazines and their readers: “Noel Goodman subscribes to three video game magazines, but he wants information faster than the magazines can reach his mailbox. “I can find out on the Internet information that won’t be in magazines for another month…” “Magazine… Continue reading Is Anyone Reading Those Long Articles in Print?
For One Brand: The End of Print… And Web
An interesting print and web shut down: “After nearly 100 years in print, Conde Nast will cease publishing House & Garden with the magazine’s December issue, WWD reported. Unlike previous such closures of print where the site lives on, in this case the site, houseandgarden.com will also be closed.”