A New Generation of Media Experts

I’ve recently become obsessed with YouTube. In particular, I’ve been watching people who are creating mini-media brands by reviewing products in very specific niches. Before I dig into the videos themselves, I want to share why I am so enamored with them. An entire generation is growing with the content, marketing, sales, and technical skills… Continue reading A New Generation of Media Experts

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Categorized as media

Are You Growing Your Skillset, or Becoming a Cog in a Machine?

I’ve been reading about how companies such as Demand Media, Examiner.com, and Suite101 – those “content farms” – train their contributors on writing and web skills. These companies put a strong focus on creating efficient systems to organize a large group of people to do specific tasks. “Early on we decided there would be four… Continue reading Are You Growing Your Skillset, or Becoming a Cog in a Machine?

Independence Day

Today is my last day at Reed Business Information, after a decade of service. It has been an incredible journey, and I wanted to reflect a bit on it. I started in December of 2000, just as the first dot com bubble was popping. The past decade was the perfect time to be within a… Continue reading Independence Day

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Categorized as B2B, media

Media is a Service, Not a Product

A reporter interviewed me this week for an article about the future of local newspapers. At first, he referred to the terms ‘newspaper’ and ‘journalism’ interchangeably, and I clarified that the lack of a definition for journalism is what hobbles many conversations about the future of newspapers. Newspapers are not a product, they are a… Continue reading Media is a Service, Not a Product

What If? The Reverse Transition from Digital to Print

Image by Amy Millward While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition: What if we were moving from a digital media world to a print media world?… Continue reading What If? The Reverse Transition from Digital to Print

Best Friends Forever: Why B2B Media is Perfect for the Web

I love magazines. There is something about reading Runners World, The New Yorker and Toyfare that completely engrosses me. Of course, the magazines I spend the most time considering are business-to-business trade publications – especially my beloved Reed Business Information titles. It is endlessly fascinating to think about the differences between librarians who read Library… Continue reading Best Friends Forever: Why B2B Media is Perfect for the Web