Christina Katz Interview

I had a chance to speak to writing instructor Christina Katz, who shared some incredible advice on how to become a successful writer. You can check out the video or MP3 of our chat here: How to Become a Successful Writer: The Christina Katz Interview

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Best Friends Forever: Why B2B Media is Perfect for the Web

I love magazines. There is something about reading Runners World, The New Yorker and Toyfare that completely engrosses me. Of course, the magazines I spend the most time considering are business-to-business trade publications – especially my beloved Reed Business Information titles. It is endlessly fascinating to think about the differences between librarians who read Library… Continue reading Best Friends Forever: Why B2B Media is Perfect for the Web

The Missing Piece: Revenue

Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal.  The goals of this exercise:… Continue reading The Missing Piece: Revenue

Publishing: The End of an Era or a New Beginning?

Institutions that serve communities are being wiped from the planet. Today, I want to share a personal story about one such institution, and then talk about how newspapers, magazines, and other media are staring into the great abyss as well. When Institutions Die When I was younger, I worked The Corner Confectionary in Highland Park,… Continue reading Publishing: The End of an Era or a New Beginning?