Business 2.0 has an article focusing on how Google can be both friend and foe to small business. But this passage jumped out at me as more anecdotal proof that things have changed drastically for print publishers: “More established businesses have been able to slash their marketing budgets by switching to search-term advertising. Ray Allen,… Continue reading “This is a Total Revolution”
Category: Publishing
Web to Print
The NY Times reports on a travel website that is now starting a quarterly magazine: “Mr. Sherman said the new magazine was aimed at the 25 percent most affluent subscribers to his newsletter, who he said wanted a publication that focused on what he called “luxury value.” This raises an interesting concept. As the ‘breaking-news’… Continue reading Web to Print
Sunday Wrap Up
Just clearing out some remaining news and commentary for the week: The Bivings Report surveys the top 100 newspapers’ use of online offerings. “Socialmeter… scans several major link-tracking sites and spits back an analysis of your URL’s popularity” Darren Rowse discusses why bloggers call it quits. A brief but interesting article on 5 Ways to… Continue reading Sunday Wrap Up
Non-Profit, on Purpose
The New York Times has a report on two magazine brands that are thriving: AARP and Consumer Reports. Their parallels to the success of online communities is a key ingredient: “…perhaps most vexing to publishers are the online rivals that at first blush do not appear commercially motivated. Instead, these companies start from a position… Continue reading Non-Profit, on Purpose
Stuck in the Middle
The Guardian Unlimited looks at the state of UK ad spending: “Consumption of traditional media such as newspapers is on the wane and TV audiences are increasingly fragmented by the wealth of choice on digital. The internet and new media channels are taking traffic from TV and print, but advertising spending on new platforms is… Continue reading Stuck in the Middle
Google, Content, and Publishers
The Wall Street Journal looks at how Google is working more closely with traditional content providers in Google Sees Content Deals As Key to Long-Term Growth. (subscription required) Google is trying a different approach then it has in the past: “… the Internet giant is bringing some of the biggest traditional content owners into its… Continue reading Google, Content, and Publishers