Web to Print

The NY Times reports on a travel website that is now starting a quarterly magazine:

“Mr. Sherman said the new magazine was aimed at the 25 percent most affluent subscribers to his newsletter, who he said wanted a publication that focused on what he called “luxury value.”

This raises an interesting concept. As the ‘breaking-news’ qualities slip away from weeklies and monthlies, will magazines begin to focus on just a small niche of their readership?

The Wall Street Journal dives deeper into this issue in: How Weekly Magazines Try to Balance News on the Internet, in Print Editions.

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