Recently I have been considering the value of social media in terms of how it enables families, connections and provides meaning to our everyday lives. So today I want to share a story about how Facebook is allowing me to experience my past in new and incredible ways. Here is the premise: I drove through… Continue reading How I Used Facebook to Unearth a Town’s History
Month: January 2010
How Nonconformity Can Save Media
Image by Jim The nonconformist is the outcast. And we need more outcasts. Media needs more outcasts. Why? Because the outcast can find success that others have not by looking at the world in a wholly different way. For a media brand, this does not mean to try crazy ideas, but to do primary research,… Continue reading How Nonconformity Can Save Media
How Magazines Can Make Money Online
How can magazines make money online? The short answer is: Stop being defined by the word "magazine." Here’s the long answer: 2010 is a world where communication, distribution and audience behavior have changed drastically from when magazines, newspapers and media companies were first founded. For those who have thrived in past decades via print ad… Continue reading How Magazines Can Make Money Online