As newspapers, magazines and media experience a shifting business model – with revenue becoming more scarce – perhaps it is time to look beyond the concept of “publishing.” Instead of a publishing model, perhaps creating an economy of solutions is the way forward for newspapers and magazines. The goal for B2B media is this: Become… Continue reading The Business of Publishing: How to Build an Economy of Solutions
Category: Publishing
Strategy & Tactics For Online Publishing Success
There are so many publishers and brands with great ideas on how to engage readers on the web and build a viable online business. With new tools at their disposal, there is nothing but opportunity. But with new media and Web 2.0, there is always the risk of: Pursuing tactics, without an overall strategy. For… Continue reading Strategy & Tactics For Online Publishing Success
Splitting Your Personality Across Social Networks
Increasingly, individuals are using several different social networks to interact with others online, and to share their thoughts and experiences. For Steve Rubel, he seems to have found a solution with a service called Tumblr: “Over the last few months I have really changed how and where I create content. For a long time all of… Continue reading Splitting Your Personality Across Social Networks
When Experts Connect Directly to Their Audience
The Boston Globe looks at how the Internet is allowing musicians to connect directly with their audience, and keep more profits in the process: “Increasingly, recording artists and consumers are uniting and circumventing traditional channels for creating and distributing music,” said Mike Goodman, a media and entertainment analyst at Yankee Group in Boston. “These days,… Continue reading When Experts Connect Directly to Their Audience
The Ubiquity of Information Kills Paid Content
Two interesting stories on how the ubiquity of information on the web is making it very challenging for traditional publishers to differentiate their content from the competition. 27/7 Wall Street comments on how Portfolio, the new magazine from Conde Nast, is having a hard time offering anything timely or unique on their website: “Why would… Continue reading The Ubiquity of Information Kills Paid Content
Amazon Sales Ranking: The Good, The Bad, and the Ugly
The New York Times looks into the affect that Amazon’s sales ranking has had on the book publishing industry: “When Amazon created the system 10 years ago, it could hardly have known how greatly its list would change the dynamics of the publishing business (much the way the company itself did) or how hard writers… Continue reading Amazon Sales Ranking: The Good, The Bad, and the Ugly
For Publishers Online: Circulation Could See Wild Mood Swings
Michael Arrington reflects on the success of Technorati, and how they are an interesting case study for the power of links. He assumes that their tagging links have helped push them to the top of search engine results, as Google and the rest place a high value on links. However, this may turn out to… Continue reading For Publishers Online: Circulation Could See Wild Mood Swings
Murdoch: “The Internet is a great leveler”
Wall Street Journal reporters had a chat with Rupert Murdoch, who commented on how the web is affecting traditional media: “We’ve got to find new ways and new business models to get revenues. Or else the world is going to be owned by Google… The Internet is a great leveler. All newspapers count for less… Continue reading Murdoch: “The Internet is a great leveler”
Book Reviews Moving From Print to Online
The New York Times reports on more ways the book publishing and newspaper industries are changing: “The Atlanta Journal-Constitution, meanwhile, has recently eliminated the job of its book editor, leading many fans to worry that book coverage will soon be provided mostly by wire services and reprints from national papers… Book reviews will now be… Continue reading Book Reviews Moving From Print to Online
The Publishing Industry Jumps the Shark
Scott Karp looks at two watershed moments in publishing: New York Times becomes an aggregator. Scott is referring to the Times’ relaunched auto section of their website, which includes aggregated content and tools. Print ad revenue is no longer the majority of B2B publisher revenue. Scott is referring to a recent ABM report that B2B… Continue reading The Publishing Industry Jumps the Shark