Online Video: Adding Richness to Newspaper Articles

I will be sharing more online video that is produced by traditional print media, such as newspapers. First up, an engaging feature about a man whose conviction was overturned after 18 years in prison: Life Unbarred. The segment was produced by The News & Observer out of North Carolina. Photojournalist Travis Long shared the background… Continue reading Online Video: Adding Richness to Newspaper Articles

Online Content Creators Find it Hard to Turn Page Views into Dollars

Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts: “There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but… Continue reading Online Content Creators Find it Hard to Turn Page Views into Dollars

When Media Acts Like Fans

Mahalo Daily is a new web-only news program that covers the tech industry, and things they love. Today they posted an interesting review of travel site Dopplr. It does a good job of explaining what it is, and how it works, and purposefully comes across as an infomercial, even though the Mahalo staff says they… Continue reading When Media Acts Like Fans

Content as Marketing: How Online Video Helps the Networks

Melissa Lafsky asks “Is Web Video Really Hurting TV?” and finds some intriguing answers: “…the brevity and accessibility of Web clips can raise awareness of a show, give viewers a taste of its content, and thereby entice more viewers to catch the show when it airs on a network. These findings are contrary to the… Continue reading Content as Marketing: How Online Video Helps the Networks

Book Authors Meet the YouTube Generation

Joe Wikert points us to an interesting new service that shows how book authors can get into the online video market: “Here’s a cool little service I stumbled upon this evening… Bookwrap Central features video clips of authors talking about their book, what’s unique about it, what inspired them, etc.”

Oprah is on YouTube

Did you feel that cultural shift? Yes, Oprah is now on YouTube. Four observatons of her first video: Oprah now has a YouTube channel Oprah is shooting videos herself Oprah is showing you behind the scenes (unproduced) footage Oprah featured YouTube “celebrities” on her show

Journalists Expected to Write Copy & Shoot Video

Andy Dickinson reports on a survey of practices of video reporting within newspapers: Video is commonly shot and edited by the same person Reporters are expected to shoot video and file copy on the same story Photographers are expected to shoot stills and video on the same story You should allow 4 hours to produce… Continue reading Journalists Expected to Write Copy & Shoot Video

Subject Matter Experts Reaching Audience Directly Via Online Video

More subject matter experts are posting educational and promotional videos to the web. The New York Times looks at the effect this has had for dentists: “YouTube, famous for its entertaining clips, now has a growing list of informative videos, too, posted by experts on many subjects — including dentistry.” “The Web site reassured patients.… Continue reading Subject Matter Experts Reaching Audience Directly Via Online Video

Online Viewing of TV Programs Increases

It seems that audiences are beginning to view TV programs separate from their TV’s: “Nearly 16% of American households who use the Internet watch television broadcasts online, according to a report released Monday by The Conference Board and TNS.” “The Consumer Internet Barometer survey says more than three out of five online TV viewers cite… Continue reading Online Viewing of TV Programs Increases