New media and the internet have made it essential to break down barriers between your brand and your audience. Today I want to talk about breaking down barriers between employees within the same company, and how this can help your business and career. First, a story about The Clash, who are not quoted nearly enough… Continue reading Give and You Will Receive: Finding Solutions Through Collaboration.
Rolling Stone has an article profiling record producer Clive Davis, titled “The Last Record Man.” (no link because its not on their website.) Clive characterizes the current state of the music industry: “You get rich in this economy by finding a way to charge for what has already been free. Water. TV. Radio. But the… Continue reading More Consumption of Media — Less Revenue?
This week, I want to take another look at lessons we can learn from changes in the music industry. So sit back, relax, and get ready to rock… If there is one single theme that runs through all the changes I am about to discuss it is this: discerning “just good enough” from truly “high… Continue reading Lessons for B2B Media from the Music Industry
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room: “The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday… Continue reading Online Advertising: Can Magazines Survive on the Web?
Scott Karp takes a critical look at how B2B publishers need to change to meet the needs of readers. He gives compelling examples of how some publishers are approaching the web with a reader focus – breaking down walls between how information has traditionally been packaged. His conclusion: “These are just a few examples of… Continue reading B2B Magazines: Are You Meeting the Needs of Your Readers?
A new report indicates strong growth in online revenue for B2B: “B-to-b digital advertising revenue will outpace print ad revenue by 2009, according to a new report from market research company Outsell.”
B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
The Boston Globe looks at how the Internet is allowing musicians to connect directly with their audience, and keep more profits in the process: “Increasingly, recording artists and consumers are uniting and circumventing traditional channels for creating and distributing music,” said Mike Goodman, a media and entertainment analyst at Yankee Group in Boston. “These days,… Continue reading When Experts Connect Directly to Their Audience
Business.com has been sold for $350 million. They have an interesting back-story as a B2B entity: “The site was a laughing stock of the industry at one point, when Jake Winebaum and Sky Dayton plunked down $7.5 million on a single Internet domain name back in 1999, making it one of the biggest ever. The… Continue reading Business.com Sold for $350 Million