Jason Dowdell has some interesting commentary on why the website Digg.com will fail. Digg has become a lightning rod online, and many other sites are working on Digg-like functionality for their sites. Digg allows users to post links to articles, and then other users vote which stories should make it to the homepage. The more… Continue reading Why Some Social Networks Will Fail
News Revolution (again)
Dave Winer has caused a stir again. He has been setting up easy, readable news feeds from top news sites & blogs, that display well on your PDA, mobile phone, or blackberry. Ewan MacLeod has a great write-up of why this is important. Why does it take someone to do this out of frustration? Don’t… Continue reading News Revolution (again)
“This is a Total Revolution”
Business 2.0 has an article focusing on how Google can be both friend and foe to small business. But this passage jumped out at me as more anecdotal proof that things have changed drastically for print publishers: “More established businesses have been able to slash their marketing budgets by switching to search-term advertising. Ray Allen,… Continue reading “This is a Total Revolution”
Blog Value
In a world where reality TV mints new mini-celebrities by the dozens every month, the question has been raised: what is the value of a blogger? Robert Soble responds to a post by Don Dodge: “Here’s a question for Don: would you have invested $5 million in Howard Stern? How about Oprah Winfrey? Martha Stewart?… Continue reading Blog Value
User Generated Tumbleweeds?
There has been a lot of talk this week about YouTube’s deal to partner with advertisers and marketers. One pundit, muses on whether the YouTube community will embrace content that is far more produced and mainstream than its usual video content ranging from pet tricks to poor lip-syncs. I don’t fully agree with the idea… Continue reading User Generated Tumbleweeds?
YouTube Reveals Online Ad Strategy
The Wall Street Journal reports on how YouTube plans on monetizing its site: “YouTube’s strategy “revolves around the idea of having brand advertisers participate and become part of our community,” says Chief Executive Chad Hurley.” Now, there is evidence from MySpace that the user community doesn’t mind when large corporations encroach upon their little world.… Continue reading YouTube Reveals Online Ad Strategy
Magazine Sales Fall
The New York Times and AdAge each have reports on new data from the Audit Bureau of Circulations: “Newsstand sales of magazines fell more than 4 percent, to about 48.7 million copies, in the first half of 2006.” However, there is a new twist on these numbers: “The impact of a major change in the… Continue reading Magazine Sales Fall
Web Marketing Reality
AdAge says that The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads. But, Jeff Jarvis refutes these findings in his article: Advertisers: Head, Meet Sand, Insert. Who will win this battle of the wills?! Well, Nick Denton will. His Gawker blog network seems to be the envy of all other blog… Continue reading Web Marketing Reality
Web to Print
The NY Times reports on a travel website that is now starting a quarterly magazine: “Mr. Sherman said the new magazine was aimed at the 25 percent most affluent subscribers to his newsletter, who he said wanted a publication that focused on what he called “luxury value.” This raises an interesting concept. As the ‘breaking-news’… Continue reading Web to Print
Blog Niche
Mike Rundle looks at the meaning of “the long tail” and why it may be difficult to create an A-List blog: “If you look at nearly all blogs on the Technorati 100, it’s difficult to say they made it there solely on the quality of their content and not because of any external factors. These… Continue reading Blog Niche