Blog Ad Network at Washington Post

Steve Rubel reports that “the WashingtonPost has launched a brand new program that helps marketers find blogs to advertise on. It’s called the Sponsored Blogroll… advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.”

Darren Rowse had this to say: “It’s definitely an interesting system that goes a little further than most other blog advertising systems that I’ve seen (in that it not only makes you money but potentially sends you traffic)”