Content Aggregation Changes Publishing

Folio: magazine looks at how content aggregation on the web has changed the rules of publishing:

“Some of our competitors have our content on their sites and we have our competitors’ content on our site right now,” says Orum, referencing IDG’s Web site.” 

The article points out that original content, and a unique overall experience is key to success:

“Anybody can aggregate, but you can’t just aggregate for the sake of it. You have create a level of original content around that.”

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