Robert Niles explains why journalists who have their own blogs are not “selling out” if they put advertising on their site: “You’re not selling out. In fact, ads on your site are not a “sell out” but a way to buy into the ability to do even more thorough and better-informed journalism for your readers.”… Continue reading Blogging Journalists: Advertising is not the Enemy
Category: blogging
Commenting on Other People’s Blogs can Drive Traffic to Yours
Darren Rowse has a great example of how commenting on other people’s blogs can drive traffic to yours. Blogger Caroline Middlebrook spends a lot of time commenting on other blogs: “The key to her success with this is that Caroline doesn’t spam blogs with meaningless comments – but she contributes to the conversations already happening,… Continue reading Commenting on Other People’s Blogs can Drive Traffic to Yours
More Tips on How PR Folks Should Work With Bloggers
Ryan Block of Engadget talks about how PR folks can better work with bloggers: “Let’s cut to the chase: yes, unfortunately most PR people don’t do their homework… But these people aren’t out to make our lives harder, and many of them are just doing what they can with what’s become a severely broken system… Continue reading More Tips on How PR Folks Should Work With Bloggers
Google’s Affect on Bloggers
With three recent updates to Google’s PageRank system, Duncan Riley looks at how it can affect the traffic to a blog, and how there are elements of a double-standard in how Google punishes some websites. “EnjoyPerth.net is a fairly innocuous blog that posts on events in the capital of Western Australia. The site is a… Continue reading Google’s Affect on Bloggers
How to Work With Bloggers When Marketing Your Brand
As marketing online becomes more important for all businesses, Darren Rowse shares 21 tips for pitching your story to bloggers. Comment First Pitch Later Personalize it Get their Details Right Show You Know Who they Are Introduce Yourself Keep it Brief Highlight Benefits Keep it Simple Research Your Question Consider Time Zones When Calling Don’t… Continue reading How to Work With Bloggers When Marketing Your Brand
Mainstream Media’s Affect on a Blog
Darren Rowse’s blog was featured in mainstream media, and he reviews the benefits to his brand: Branding/profile/awareness Contacts Flow on media attention Credibility Widening circles of influence He notes that it doesn’t bring much direct traffic, but does underscore the value of traditional media: “…whether it be with your family and friends, potential clients, book… Continue reading Mainstream Media’s Affect on a Blog
Successful Blog Networks Start With a Successful Blog
Darren Rowse shares his thoughts on how to launch a blog network. Lots of good insight, including this: “Successful Blog Network are Built on Successful Blogs – if I had one piece of advice for an aspiring blog network owner it would be to start by building (or acquiring or partnering with) a successful blog.… Continue reading Successful Blog Networks Start With a Successful Blog
Bloggers: An Essential Part of Marketing
Brian Solis looks at how including bloggers is essential to any marketing strategy. “I’ve dubbed bloggers the new “wire” service. Providing them with early access to information allows news to bubble up, gaining credibility and momentum to the point where it attracts attention from traditional journalists. Bloggers have direct relations with people, your peers, and… Continue reading Bloggers: An Essential Part of Marketing
Bloggers with a Beat: The Crossroads of Blogs & Journalism
Online Journalism Review takes a look at a blog that has a very particular beat: Disney theme parks. They ask the man in charge how bloggers fit into the larger field of journalism. Some of the more interesting bits of the Q&A: Question:Compare and contrast what you do in covering Disney with what’s happening at… Continue reading Bloggers with a Beat: The Crossroads of Blogs & Journalism
Why Blogs Reach Your Audience Differently Than Advertising
As more ad agencies embrace create blogging strategies for their clients (or vice versa), Andy Abramson breaks down its value: Blogger relations is not about generating PR by the pound Blogger relations is not about giving away free stuff (products, services, accounts, etc.) Blogger relations is not about mass. It is about those that matter,… Continue reading Why Blogs Reach Your Audience Differently Than Advertising