What is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be the audience he wants:… Continue reading Do You Want a Large Audience, or a High Value Audience?
Category: blogging
Newspapers Leverage Blogs for Growth and Revenue
More and more, newspapers are integrating blogs into their websites: “Once upon a time, newspapers wanted nothing to do with bloggers, those amateurs who opined on anything that caught their fancy, whether it was interesting, or accurate, or not. That was then. Now newspaper websites, desperate for readers and revenue, are increasingly in cahoots with… Continue reading Newspapers Leverage Blogs for Growth and Revenue
Online Editorial Strategy at Reed Business Information
B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
Blogs Become Media Companies
Richard MacManus had an interesting reaction to a new service that ranks the top sources for tech news aggregator Techmeme. He talks about how many successful blogs, including his own, have evolved into media companies: “Nothing illustrates the current ‘new media’ landscape more, for me personally, than the fact I spend more time these days… Continue reading Blogs Become Media Companies
Blogging: A New Speaking Platform
The Wall Street Journal spoke with two real estate moguls in Beijing; the interview had an interesting note about the power of blogging: WSJ: Mr. Pan keeps a very popular blog which he uses to comment on China’s real estate industry. Whose idea was that? Ms. Zhang: His idea. I should give credit to him… Continue reading Blogging: A New Speaking Platform
Blog Awareness Grows in US
Mike Sachoff shares some interesting stats on blog awareness in the US: “Eight out of 10 Americans know what a blog is and close to half have visited blogs, according to a survey from Synovate/Marketing Daily.”
8 Ways to Increase Blog Traffic
Here are The 8 Most Effective Ways to Increase Blog Traffic: Post comments on blogs Post on forums Write eye-catching headlines Social news and bookmarking sites Write pillar articles that support your blog MyBlogLog Email Marketing Give away stuff (Thanks to Judie Ryer for the link!)
Can You Make Money by Blogging?
Fred Wilson tries to answer the age old question: can you making money by blogging? The focus of his answer, is that you shouldn’t look for a one-to-one correlation between blog posts written, and dollars rolling through the door. The most successful bloggers leverage the exposure that their blog gives them to launch related businesses.… Continue reading Can You Make Money by Blogging?
If Your Love Your Content, Set It Free
Fred Wilson’s blog is well read in the tech field. This week, he shares some thoughts on opening up his writings and user comments, so that they can be accessed anywhere, anytime, not just on his blog or server: “We need to think of content as bits that can be created, assembled, re-assembled, anywhere at… Continue reading If Your Love Your Content, Set It Free
Creating Bloggers Out of Readers
Scott Karp looks at a recent announcement that the Huffington post will be allowing top commenters on their site to become bloggers: “But the reality is that online publishers who have succeeded in creating a vibrant community of commenters, as the Huffington Post has, typically find that a relatively small number of highly active participants… Continue reading Creating Bloggers Out of Readers