Mainstream Media’s Affect on a Blog

Darren Rowse’s blog was featured in mainstream media, and he reviews the benefits to his brand:

  • Branding/profile/awareness
  • Contacts
  • Flow on media attention
  • Credibility
  • Widening circles of influence

He notes that it doesn’t bring much direct traffic, but does underscore the value of traditional media:

“…whether it be with your family and friends, potential clients, book publishers or potential readers – there are just some people who respect a mention in a mainstream media outlet than if they see you mentioned on another blog.”