This snowy Monday morning has several folks thinking about the incredible backlash that Facebook is experiencing due to its “Beacon” service, which is an attempt to monetize the site: Scott Karp: “Facebook Beacon, currently in the process of going down in flames, is a classic case of overreaching… Facebook overreached because it’s acting like a… Continue reading Facebook: The Fickleness of Social Network Success
Category: customer experience
Online Reviews Impact Offline Purchasing Behavior
A new study shows the impact of consumer-generated reviews on offline purchasing behavior: “The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline.”… Continue reading Online Reviews Impact Offline Purchasing Behavior
Tracking TV Shows Across All Locations and Screens
As screens fill our lives and travel with us, content producers are looking to track how people consumer media in more holistic ways: “Early next year, Médiamétrie, a French audience survey company, will roll out a new system using inaudible tones emitted from television broadcasts that can give a richer view of the popularity of… Continue reading Tracking TV Shows Across All Locations and Screens
You, Your Data, and Facebook.
It seems that Facebook is leveraging the data that users share on its social network, in order to make a buck. As Jason Calacanis puts it: They are collecting and republishing user data on a level not before seen by users. They are allowing advertisers to use this data to reach these users. They are… Continue reading You, Your Data, and Facebook.
The Rise of Simplicity in Product Design and Customer Relationships
Daniel Eran Dilger posted a review of why Microsoft’s Zune music player has failed, and will continue to fail. In his piece, he had one nugget that speaks to the new relationship between producers and consumers: “Microsoft doesn’t seem to understand the engineering art of leaving things out. Instead of making tough choices, the company… Continue reading The Rise of Simplicity in Product Design and Customer Relationships
Google Finds Flaws in Traditional Magazine Publishing Model
Google has filed a patent for them to create print magazines that will include personalized content and highly targeted advertising. Michael Arrington notes a few elements of the patent application that shows where Google finds flaws in the traditional magazine publishing model: “Publishers often lack insight into the profiles of consumers who purchase their publications,… Continue reading Google Finds Flaws in Traditional Magazine Publishing Model
Long Articles or Short? Depends on The Goals of Your Readers.
Jakob Nielsen has some mathematical formulas to determine whether long or short articles are better for your website. His conclusions: If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys. If you want people who really need a solution, focus… Continue reading Long Articles or Short? Depends on The Goals of Your Readers.
Marketers, Customers and Relationships
Tara E. Hunt explains to marketers why people are disenfranchised with their brands: “Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then go off and recommend them to others they have RELATIONSHIPS with. Those pop up ads? Billboards? Television commercials? They are just interrupting people, which ends up annoying them.… Continue reading Marketers, Customers and Relationships
Another Threat to Print: The Green Movement
Steve Rubel is reflecting on his goal to become “Media Green,” that is, have his media consumption habits not adversely affect the environment. Among his changes: “Years ago I used to read three daily newspapers… I read lots of trade pubs too… I have almost completely ditched print in favor of reading online… I now… Continue reading Another Threat to Print: The Green Movement
8 in 10 Internet Users Multitask
It seems that Internet users are multitaskers: “More than eight in 10 Internet users also do some offline activity while online, according to Burst Media.” The most common distractions: watching TV (58.3%) job-related activities (33.0%) reading a book (31.1%) magazines or newspapers (29.7%) talking on a mobile phone (23.6%) “Keep in mind that many of… Continue reading 8 in 10 Internet Users Multitask