The Pros & Cons of Twitter

Image by Toby Bradbury Over the past few weeks, I chatted with quite a few RBI editors to understand how they use Twitter. So today, I want to talk honestly about two things: Why Twitter is a Challenge Why Twitter is an Opportunity Okay, let’s get started! I’ll present this as a pro/con format, starting… Continue reading The Pros & Cons of Twitter

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The ROI of Journalists and Magazines Using Twitter

Here at Reed Business Information, many brands and editors have drank the Twitter Kool-Aid. Now we have to figure out something important: Is this worth our time and effort? Journalists, marketers and other folks at RBI are incredibly busy people. If they are using Twitter, what is the return on investment for their time and… Continue reading The ROI of Journalists and Magazines Using Twitter

Expand Your Brand & Career: Open a Twitter Account. Right Now.

In this economy, the single most powerful thing you can do for your: Career Business/Brand Industry is to connect with others and help your industry connect with each other. Everyone seems to be worried about their career – about growing their business – and finding solutions to their biggest problems. This is all about finding… Continue reading Expand Your Brand & Career: Open a Twitter Account. Right Now.

The Piling Up of Media: Super-Users and Grazers

Every day, media is thrust into my life: Two newspapers on the driveway. Magazines in the mailbox… more than 10 subscriptions. RSS feeds in my RSS reader… about 100 subscriptions. This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom… Continue reading The Piling Up of Media: Super-Users and Grazers

Teenagers: Constant Information Consumption and Creation

As blogging, twittering, instant messaging, email and social media become more integrated in our lives, we are quickly becoming a culture of constant information consumption and constant information creation. A recent trip to Panera became a lesson in the sociology of teenagers for Scott Karp, as he observed those at the table next to him:… Continue reading Teenagers: Constant Information Consumption and Creation

The Cure for Loneliness Via Online Mapping

As more location features become available for our mobile devices, there is excitement and a shift in how we connect with others. Google’s My Location tracks where you are, and gives you the following data instantly: Real-time traffic — See where the congestion is, and estimate delays in over 30 major US metropolitan areas. Detailed… Continue reading The Cure for Loneliness Via Online Mapping

The Difference Between Microblogging, Blogging, and Social Networks

Alex Iskold explains what microblogging is, and how it differs from blogging and social networks: “Despite the fact that content creation in social networks is very easy, it has a very different purpose and very different feel from blogging. In social networks the informational bits are scattered, but in blogs, they are focused and organized… Continue reading The Difference Between Microblogging, Blogging, and Social Networks

Twitter: The Crocs of the Web

David Armano explains why the microblogging service Twitter has seen such explosive growth. The answer is that Twitter creates a conversation ecosystem, which can connect people across location and media. He illustrates how Twitter uses their website, widgets, mashups, mobile, virtual worlds and feeds to create a flexible service that allows people to use it… Continue reading Twitter: The Crocs of the Web

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