The Piling Up of Media: Super-Users and Grazers

Every day, media is thrust into my life: Two newspapers on the driveway. Magazines in the mailbox… more than 10 subscriptions. RSS feeds in my RSS reader… about 100 subscriptions. This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom… Continue reading The Piling Up of Media: Super-Users and Grazers

Social Networks Eclipse Email in UK Marketing

Barry Graubart finds two interesting points in the latest research from Hitwise: “UK web traffic to social network sites has now exceeded that to web-based email systems like Hotmail, Gmail and Yahoo! Mail.” “Hitwise shows that clicks to retail sites from social networks exceeded the traffic sent by the email sites. Let me repeat that… Continue reading Social Networks Eclipse Email in UK Marketing

Google AdSense in Email Newsletters

From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”