Image by neilfein Why are the record labels in such a bad place? Because in a time of enormous change, they focused on the medium, not the mission. They focused on the physical product, not the value it delivered. Sure, they tried to innovate, but in all the wrong ways. They told themselves that the… Continue reading Saving the Medium, But Not the Mission
Image by wrestlingentropy In consumer media, you are often dealing with experts talking to non-experts. Perhaps its a chef writing an article to an amateur cook, an announcer explaining the intricacies of luge to an audience unfamiliar with the sport, or a journalist explaining how a new wi-fi device will compare to older versions on… Continue reading Why Social Media is Especially Powerful in B2B Markets
Would you trade your cousin for a house? A friend for a motorcycle? Your cat for a handbag? No, you wouldn’t. Why? Because relationships matter more than stuff. And this is something that media is realizing when it comes to how people behave online, and how they can leverage the real power of the web.… Continue reading Relationships Matter More Than Stuff
Wait. Until it is safe. Wait. Until you are certain. Wait. Until the model is proven. Wait. Until someone else moves first. Wait. Until the world validates your idea. Wait. Until you have the proper resources. Wait. Until everyone agrees on the opportunity. Wait. For someone else to take the risk. Wait. To see if… Continue reading Wait.
"Content marketing" is the latest buzzword to describe the future of media, of marketing, of publishing and of B2B. Here’s the gist: instead of companies blasting their target audience with obtrusive advertisements, they will instead provide helpful content. So, in essence, they become publishers, trainers, educators, and partners. And that’s kind of nice. I’d rather… Continue reading How Content Marketing Will Change Business Media