Again and again, we hear about “community marketing” or some variation of that term – how businesses are leveraging social media and the web to engage their markets at a deeper level with the strict goal of growing their own business – growing revenue and profits. Don’t get me wrong, I understand that there are… Continue reading Community Involvement Is About Commitment, Not Recognition
I’ve been thinking about 57 things this week. Specifically, the 57 comments left on my Facebook status update of a week ago, announcing the birth of my son. 57 expressions of congratulations. The number itself isn’t really all that important. In fact, there were dozens of other comments on Twitter, my blog, via email, Facebook… Continue reading Social Media Is Not A Business Opportunity; It Is A Human Opportunity.