Why People Blog and What We Can Learn From It

I’ve worked with 300 bloggers here at Reed Business Information, and that was split between two groups: Internal editorial staff. External bloggers – professionals who are in the trenches, sharing their experience & insight via blogs. These are individuals with years of experience in their markets using blogs as a real business tool. Today, I… Continue reading Why People Blog and What We Can Learn From It

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Categorized as blogging

The Value of Blogging

Image courtesy of Betsy Bird Something odd happened this week, a single blog post absolutely floored me – that’s how good it was. Now, I read a lot of blogs, and doing so is pretty much the first thing I do when I wake up and the last thing before I go to sleep. But… Continue reading The Value of Blogging

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Categorized as blogging

Why B2B Blogs Matter

Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers – folks who spend all day selling books to kids & their parents. Now, oftentimes people express to me that they feel blogs are… Continue reading Why B2B Blogs Matter

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Categorized as B2B, blogging

Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy

I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set editorial & content strategy. Typically, people talk a lot about monthly metrics, but I find so much more value looking at daily metrics,… Continue reading Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy