Engineers Over Editors

RBI CEO Tad Smith spoke on the advertising panel at the Future of Business Media Conference: ”If you have three people to hire, do you hire three search engineers or editor? These days, you’d do better if you hire the engineers.”

Recap: How Well Did Local Media Server Their Audience

MediaShift gives a recap of how the news media served their audience during the California wildfires. Here is one perspective, from Rebecca Coates Nee, a former broadcaster who teaches online journalism at San Diego State: “I think [the local media] lost sight of their mission, which is to inform the residents, especially those of us… Continue reading Recap: How Well Did Local Media Server Their Audience

Wall Street Journal Launches Sponsored News Sections

Matthew G. Nelson looks at how publishers like the Wall Street Journal are creating sponsored news sections: “As traditional print advertising revenues dwindle, WSJ and other news organizations are searching for new means of working with advertisers, including creating sites that link their news content directly to issues a brand wants to be identified with.… Continue reading Wall Street Journal Launches Sponsored News Sections

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Categorized as journalism

Newspapers & Magazines Increase Digital Ad Spending by 28.4%

Whether newspapers and magazines are earning more online may not be the only issue… they are certainly spending more online: “Newspapers and magazines will spend $536.8 million this year on online advertising to promote their print and online brands, up 28.4% over last year, according to a new report from eMarketer.”

Hearst President Doesn’t See Internet Overtaking Print

The Financial Times speaks with Cathie Black, president of Hearst Magazines: “When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine… Continue reading Hearst President Doesn’t See Internet Overtaking Print

More Tips on How PR Folks Should Work With Bloggers

Ryan Block of Engadget talks about how PR folks can better work with bloggers: “Let’s cut to the chase: yes, unfortunately most PR people don’t do their homework… But these people aren’t out to make our lives harder, and many of them are just doing what they can with what’s become a severely broken system… Continue reading More Tips on How PR Folks Should Work With Bloggers

How Journalists Use Google Maps for Reporting

Robert Niles speaks to reporters who leveraged Google Maps to report on the California wildfires: “The [Los Angeles] Times’ Ron Lin developed the initial version of the fire map, using his personal Google account. Lin said that he “had played around” with building Google Maps before and credited the tool’s ease of use in helping… Continue reading How Journalists Use Google Maps for Reporting

Swimming in the Dot Com Bubble

Steve Rubel feels that we are in another Dot-Com-Bubble. As more and more startups raise funds, hold parties, and wax poetic about the future at tradeshows, Steve is tired of the hype: “The bubble really began in earnest on October 9, 2006 when Google bought YouTube. That’s when every person with an entrepreneurial itch woke… Continue reading Swimming in the Dot Com Bubble

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Categorized as web