Hearst President Doesn’t See Internet Overtaking Print

The Financial Times speaks with Cathie Black, president of Hearst Magazines:

“When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine how it would really meet the revenue that comes in across these 19 magazines from 20 different advertising categories or more. I don’t think I’ll see that in my lifetime, but go ahead, surprise me.”

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