In the past year, I have shared several examples of how social media can reshape our experience in this world: Facebook Changed My Life Lessons from Facebook Social Media: Bringing a Family Closer; Managing an Image Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives. Today, I would like to give an update on… Continue reading How to Leverage “Weak Ties” to Connect Your Industry
Month: August 2009
What If? The Reverse Transition from Digital to Print
Image by Amy Millward While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition: What if we were moving from a digital media world to a print media world?… Continue reading What If? The Reverse Transition from Digital to Print
The Brand Promise of B2B Media
Our lives are integrated with those of brands, be it Coke, Dell, CNN, Google, Dankso, American Idol, or what have you. In some ways, we can feel our lives are invaded by brands; in other ways, they are welcome partners in our silly little worlds (see: LEGO.) Today, I want to explore the concept of… Continue reading The Brand Promise of B2B Media
The Apple Way: How to Manage Your Business & Career
Image by PodBrix I mention Apple’s CEO Steve Jobs a lot in these columns. Yes, I am a fan of Apple products, but the reasons for my admiration go deeper than a love of consumer electronics products. Below are some lessons I take away from his continuing legacy, which I feel can benefit any brand… Continue reading The Apple Way: How to Manage Your Business & Career
Case Study: 3 Months to a Better Blog
From April-June, I partnered with Broadcasting &Cable to see if we could increase the performance of one of their blogs. I’ll start at the end, here are the results: A few things this chart tells us: It took a single month to double page view metrics. It took another month to establish this as a… Continue reading Case Study: 3 Months to a Better Blog
Why Digital is Better Than Print
Increasingly, I am finding myself choosing screens over paper. I still love magazines, I still love books, I still love sticky notes, but today, I thought I would analyze why my life is being filled with more bits, and fewer pages. Digital Ages Better Image by maureen_sill Have you ever saved a magazine because it… Continue reading Why Digital is Better Than Print