A Marketers Guide to Using Wikipedia for Your Brand

Jeremiah Owyang looks at how marketers can best leverage the power of Wikipedia: “Monitoring Wikipedia regarding your brand, products, executives and competitors is absolutely mandatory for the Web Strategist, but before engaging, have a strategy that will help all readers, provide factual information, and of course, not end up in an embarrassing situation.”

The Case for Newspaper Wiki’s

Jimmy Wales, founder of Wikipedia, explores the issue of using wiki’s on newspaper websites. He proposes they be used as: “…focal point and support mechanism for communities to post news that would not normally be covered by the paper.” When talking about failed efforts in the past, he makes two notes: Cultivate a community of… Continue reading The Case for Newspaper Wiki’s

Collaborative Journalism, Take Two

Collaborative journalism seems to be taking steps forward online, thanks to wiki’s. One entrepreneur created a website and originally hired freelancers to create articles. However: “To his surprise he found that many of the entries generated by Internet users — free — were more informative than those written by freelancers.” Is this the same as… Continue reading Collaborative Journalism, Take Two