The Mercury News newspaper is exploring how it can better serve its community in the digital age: “The American newspaper industry is in transition, adjusting to a world in which new technologies allow news and information to flow in many forms…””We’ve launched a major rethinking project to determine the role we’ll play in our community… Continue reading Newspaper Rethinks How it Can Best Serve it’s Community
Month: September 2007
Gannett: The Incredible Shrinking Newspapers
Gannett newspapers are getting smaller and smaller: “After completing a two-year conversion of its 85 daily papers from 52-inch web size to 48-inch, Gannett Co. Inc. is conducting a national review for a possible second size cut to 44-inch web.”
All Audiences are Niche Audiences
The New York Times looks at how time shifting TV programs is affecting the medium and our culture: “Media consumers have said, loudly and repeatedly, that they want to watch what they want, when and where they want it. Last week NBC called that bluff, saying that its prime-time broadcast schedule would be there for… Continue reading All Audiences are Niche Audiences
Is Yahoo! Making Newspapers Profitable Again?
Yahoo! seems to be making newspapers profitable again: “Newspaper publishers who partnered with Yahoo are seeing such significant online sales increases that they could start producing positive over-all revenue gains as early as 2009, says one Wall Street analyst.”
The Rules of Twitter; or, Why Rules are Silly
Robert Scoble shares “The 10 Rules of Twitter (and How I Break Every One.)” It is a great glimpse into the mind and process of someone who dives into new tools like Twitter deeper than most anyone.
Click Fraud Analysis
Forbes interviews two executives who take opposing sides as to whether click-fraud — “the practice of inflating pay-per-click ad fees with automatic clicking software” — is on the rise.
Google to Take on Facebook and Second Life
Google is working on two new services that take on some of the biggest players out there: Google vs Facebook “Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there… Continue reading Google to Take on Facebook and Second Life
Eavesdropping to Advertising: Targeted Ads Come to Phones
Proving that life is just one big advertising opportunity, one company is looking to eavesdrop on your phone calls: “Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. The Web-based phone service… Continue reading Eavesdropping to Advertising: Targeted Ads Come to Phones
Google Makes it Harder for Vertical Search Engines
Jeremy Liew takes a brief look at how Google is penalizing some vertical search engines within Google search results, and making it harder for them to survive: “When you combine this move to send less traffic to vertical search engines with Google’s more aggressive inclusion of “One Box” search results from Froogle and their other… Continue reading Google Makes it Harder for Vertical Search Engines
Is Facebook Worth $15 Billion?
Kara Swisher looks at Facebook’s holdout for a $15 billion valuation, as it decides which companies and investors to partner with. She finds the scale of these numbers to be laughable, and offers the following reasons why Facebook is not as big as it thinks it is: Facebook is not Google Facebook’s revenue is not… Continue reading Is Facebook Worth $15 Billion?