As Excitement Grows Around Web Advertising, so do Costs

The New York Times reports: “Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally.” “Prices for some online advertising are going up, and some retailers and brand marketers say the big question mark hanging over 2007 is whether publishers will be so emboldened by a strong advertising market that they will raise… Continue reading As Excitement Grows Around Web Advertising, so do Costs

Blogging in 2007

The BBC discusses blogging in 2007. It is filled with fun facts, opinions and predictions. A few of my favorites: “200 million people have already stopped writing their blogs.” “Everyone thinks they have something to say, until they’re put on stage and asked to say it.” “Last month… 100,000 new blogs were being created every… Continue reading Blogging in 2007

Published
Categorized as blogging

Newspaper Journalism: From Death Spiral to Rebirth

B2B looks at the “coming collapse and rebirth of newspaper journalism.” While the article paints a very dire picture in the near term, with words like “painful” and phrases like “death spiral,” it also talks about what the web does well, and how it can lead to profitable forms of digital publishing.

Google to Expand Newspaper Advertising Program

A few months ago, Google launched a program to broker the sale of small ads within newspapers through a web based system, allowing smaller businesses to place ads in a medium they have traditionally been somewhat locked out of. The Washington Post reports on Google’s expansion of their newspaper ad program: “Now, two months into… Continue reading Google to Expand Newspaper Advertising Program

Wall Street Journal: “Interpretation is Key” in Reporting

A video preview of the newly redesigned Wall Street Journal gives us some insight into how they view journalism’s evolution in today’s world of information overload and multimedia lifestyle. Gordon Crovitz, Publisher of The Wall Street Journal says that readers want more help in cutting through information overload, to know what the news really means,… Continue reading Wall Street Journal: “Interpretation is Key” in Reporting

Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Doc Searls reflects on the negative demand for advertising and messages – and that relating to customers is the approach companies should be taking. I want to look at this in two ways: Consumerism Journalism Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know… Continue reading Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Doc Searls reflects on the negative demand for advertising and messages – and that relating to customers is the approach companies should be taking. I want to look at this in two ways: Consumerism Journalism Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know… Continue reading Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Press Releases Get “Social.” Um, no.

Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.

Media Companies Unite, Hold Hands, and Dive into Online Video

Variety looks at attempts by large media companies to unite online to take control of their content and create a competitor to YouTube. Jeff Jarvis calls this the creation of TheirTube. In other words – creating something on their own terms, instead of the terms of their audiences needs and preferences. Jeff, as usual, has… Continue reading Media Companies Unite, Hold Hands, and Dive into Online Video