On my blog at WeGrowMedia.com, I take a look at how social media is empowering businesses to connect directly with their customers. Instead of posting mission statements that don’t always connect intention to reality, businesses can show their values by providing an incredible online experience. You can read the full post here: Intention vs Action:… Continue reading Businesses Should SHOW Their Values, Not Talk About Them
Category: customer experience
Relationships Matter More Than Stuff
Would you trade your cousin for a house? A friend for a motorcycle? Your cat for a handbag? No, you wouldn’t. Why? Because relationships matter more than stuff. And this is something that media is realizing when it comes to how people behave online, and how they can leverage the real power of the web.… Continue reading Relationships Matter More Than Stuff
Which Part of Your Audience Really Matters?
Image by Marcus Ramberg If you work for a business media brand, have you focused on which parts of your ‘audience’ convert? Which open your enewsletters, come back to your website twice a month or more, comment on your posts, follow you on Twitter, sign up for your webinars, and show up to industry events?… Continue reading Which Part of Your Audience Really Matters?
Just Show Up
Image by Elijah Nouvelage Room 240 is an uncertain place, yet I go there each week. Last week, School Library Journal published an article about my efforts with the students at PS 123 in Harlem. The article wasn’t a hug-fest about volunteering; instead, it focused on the very real challenges that we are trying to… Continue reading Just Show Up
How the Web Enables Offline Business & Activities
The web has become an essential place to go for research, connection and commerce. Even in niche B2B markets; even for products & services that can’t easily be sold online; even for companies with no web footprint. Many in B2B media are transitioning from a print-centric world to a web-based ecosystem, as are their partners… Continue reading How the Web Enables Offline Business & Activities
Caring: A Critical Factor in Business Success
Image by John Flinchbaugh Today, I want to share four stories. Each has the same lesson: why CARING is a critical factor in business performance. For those working to transition media from print to a multi-media world, these lessons are more apt than they may at first appear. How often are you let down by… Continue reading Caring: A Critical Factor in Business Success
The Brand Promise of B2B Media
Our lives are integrated with those of brands, be it Coke, Dell, CNN, Google, Dankso, American Idol, or what have you. In some ways, we can feel our lives are invaded by brands; in other ways, they are welcome partners in our silly little worlds (see: LEGO.) Today, I want to explore the concept of… Continue reading The Brand Promise of B2B Media
The Apple Way: How to Manage Your Business & Career
Image by PodBrix I mention Apple’s CEO Steve Jobs a lot in these columns. Yes, I am a fan of Apple products, but the reasons for my admiration go deeper than a love of consumer electronics products. Below are some lessons I take away from his continuing legacy, which I feel can benefit any brand… Continue reading The Apple Way: How to Manage Your Business & Career
Today is the Day
Will you wake up on Monday, and think to yourself: Today is the day that I will do the same thing, in the same way, for the same amount of time. Today is the day I will fight the tide of change by focusing on my goals, not those of my customers. Today is the… Continue reading Today is the Day
How Small Improvements Nudge Out The Competition
Publishers and media companies are all looking for the big answer – how to create a profitable publishing and media company. They are searching for that one thing – that huge idea that will push their business model from a flat line to a steep upward angle. But that one thing doesn’t exist. There is… Continue reading How Small Improvements Nudge Out The Competition