It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation
A new survey indicates that many journalists do not think very highly of public relations professionals they deal with: “According to the findings, almost half of journalists generally believe PR people don’t understand their media or the subjects they cover, bespeaking a greater need for media research before pitching or distributing press materials. Indeed, 45%… Continue reading The Divide Between Journalists and PR Professionals
Scott Wilder offers tips on how PR professionals should think about Web 2.0: Technology changes fast, dedicate a little time every day at the office to surf the web and see what’s out there. Talk to your co-workers and partners to create a unified vision of how to leverage Web 2.0 technologies. Get to know… Continue reading Leveraging Web 2.0 for Your PR Efforts
Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.
Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as: “Before, it was an encyclopedia model, but now we’re changing to a news model.” Basically, if you had a Facebook account, you can now see daily updates of activities… Continue reading Social Networks & Privacy
Robert Scoble has a long rant on public relations, and how bloggers have changed the way stories break, and whether A-list journalists should get the scoop first: “The thing is people in the new word-of-mouth network are figuring out it really doesn’t matter WHO you talk to first, as long as you talk with a… Continue reading Bloggers Top Journalists for Scoop