The Marriage of Content & Marketing: The Online Conversation

It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation

The Divide Between Journalists and PR Professionals

A new survey indicates that many journalists do not think very highly of public relations professionals they deal with: “According to the findings, almost half of journalists generally believe PR people don’t understand their media or the subjects they cover, bespeaking a greater need for media research before pitching or distributing press materials. Indeed, 45%… Continue reading The Divide Between Journalists and PR Professionals

Press Releases Get “Social.” Um, no.

Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.

Social Networks & Privacy

Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as:  “Before, it was an encyclopedia model, but now we’re changing to a news model.”  Basically, if you had a Facebook account, you can now see daily updates of activities… Continue reading Social Networks & Privacy