The Marketing Shift From Messages People Don’t Want to See

Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies: “Ad agencies clearly were not embracing the channel and were still consumed with old ways of hitting consumers over the head with messages they… Continue reading The Marketing Shift From Messages People Don’t Want to See

Leveraging Keywords to Score Better in Google

Dee Barizo shows us how to use keywords to help move your website up in the Google search results. Three tactics: Change the Title Tag and the Meta Description Tag Insert the Keyword in the Body Text Build Links with Appropriate Anchor Text

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Categorized as seo

Everything a Blogger Needs to Know About Search Engine Optimization

Aaron & Giovanna Wall have just released an outstanding piece: “The Bloggers Guide to SEO.” It starts off explaining why search engine optimization is so crytical, and why no one who wants their blog to be read, can ignore Google: Consider that Google owns… the #1 search portal a leading email service a leading customized… Continue reading Everything a Blogger Needs to Know About Search Engine Optimization

Recommendation: Use Passive Voice in Web Headlines

Jakob Nielsen recommends using passive voice in web headlines, since the first two words of the sentence are far more likely to be read by your audience: “Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and… Continue reading Recommendation: Use Passive Voice in Web Headlines

Rethinking Headlines: How SEO is Changing the Balance of Media

As journalists, bloggers, and content producers for the web carefully construct their headlines in order to attract traffic from search engines, CNET reports on the success that they have seen. The reason for the change? “Pithy, witty and provocative headlines–the pride of many an editor–are often useless and even counterproductive in getting the Web page… Continue reading Rethinking Headlines: How SEO is Changing the Balance of Media

Instilling a Sense of SEO

Search Engine Watch reports on creating a culture of Search Engine Optimization within a company:  “To facilitate communication, Simmonds actively seeks out projects that require involvement across multiple units. The formula integrates search into the workflow via a series of small changes that deliver big results. He has also provided significant support, including a dedicated… Continue reading Instilling a Sense of SEO

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Categorized as search, seo

Tapping the B2B Audience via Search

Earlier this month, the Search Engine Strategies conference looked at search advertising for B2B companies. Some findings: “…remember the importance of basic marketing strategies like including keywords in the headline of the ad, coupling ad groups with relevant landing pages, highlighting product benefits rather than features and constant testing of ad variations.” One company did… Continue reading Tapping the B2B Audience via Search

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Categorized as search, seo